Vodacom has launched 'The World of Smart' with a new campaign from Draftfcb Johannesburg to promote its Smart Plans, a range of price plans that bundle Internet, Talk and SMS into one plan for smartphone users. Utilising Vodacom's two intrepid personalities, Mac and Marcus, the campaign incorporates television, press, magazine advertising as well as an online element. Shot over two and a half days at the Golden Island Studios and Vodacom World in Midrand, the TVC was devised by Draftfcb Executiv...