WCRS has launched an entertaining new ad campaign for Warburtons, bringing romance and nostalgia to the UK bread ailse with 'Pride & Breadjudice', with Peter Kay in the starring role. Following a similar theme to Warburton’s previous ad campaigns, the creative begins with Peter Kay pitching his concept of a new steamy TV period drama to Jonathan Warburton in his office. Caught up in a mix of enthusiasm and emotion, Peter describes an epic tale of passion, flour, and a woman stood on a hill, unve...