To prove that nobody understands cats as well as Whiskas, Australia’s biggest cat food brand moved beyond mealtime.
Whiskas Cat Hacks gave humans entertaining instructions on how to modify flat-pack furniture to make it more cat friendly. A series of micro-films and visual guides featured off-the-wall ideas that took everyday items and made them into insightful objects that catered to cats’ natural curiosity.
Media: Web Film
Category: Household, garden & pets
Client: Step...