Brand: ZMG
Media: Online
Media: Media
Agency: Ogilvy
Geo: Germany
ZMG - Marketing Association of German Newspapers: The President of the United States
The problem: How do you generate awareness for a can of soup no one knows or even cares about? The solution: The President of the United States! We used Barack Obama to sell millions of cans of soup. But, could we just hand him a can of soup? … Probably not. That’s why we just let him do what he does best: polit...