Caples Awards 2016

Caples celebrates the work of the most courageous practitioners in direct marketing: audacious creative leaders and the marketers they champion. Those whose work defines courageous: daring, unique, astounding.  And those who use most every channel at their disposal to boldly ask customers to take action—to advocate, buy, click, share—and then track whether they did.

What else sets Caples apart? It's the only international direct marketing awards for creatives judged exclusively by creatives—leaders from more than 30 agencies around the world who come together to judge entries on three key campaign components: the boldness of the concept, the logic of the execution, and the strength of the outcome. In other words, the most courageous creative solutions to today's toughest marketing challenges.

How long has Caples been around? The Caples Awards was founded in 1978 by Andi Emerson in honor of famed BBDO direct marketing copywriter, John Caples. Emerson, an award-winning copywriter in her own right, wanted to celebrate and reward the power of creativity in direct marketing. Today, The Caples Awards is internationally recognized as one of the premiere direct and digital award shows in the industry.

Special Awards:

Creative Agency 

Colenso BBDO/Proximity New Zealand

Courageous Client

The Boys

Clemenger BBDO Melbourne for Bond // Pacific Brands Underwear Australia

Best in Show

Football or father?

BBDO Belgium for Remed Pharma