Cassies 2008

The CASSIES is dedicated to recognizing, rewarding and improving the
business effectiveness of advertising.

This is highlighted by the annual CASSIES Awards, which are based on
rigorous case histories of success—subsequently published in our Case
Library as part of an accumulating body of knowledge.

The CASSIES is the only Canadian organization with such a mission, and
is presented by:
The Institute of Communication Agencies (ICA)
Association des agences de publicitй du Quйbec (AAPQ)
Association des professionnels de la communication et du marketing (APCM)