The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association. Cresta stands for 'Creative Standards'. As the name suggests, the aim of the Cresta Awards is to honor an absolute standard of creative excellence in the international advertising and marketing communications industry. The Cresta Awards are open to all advertising agencies, advertisers, studios and production companies worldwide. Both national and international campaigns may compete. Cresta Awards recognize creativity in the absolute as opposed to the use of a "best of" system applied across a long, and often artificial list of categories and cover TWELVE major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Design, Promotions & Incentives, Branded Entertainment, Ambient Media, Direct Marketing, Radio, Crafts and Interactive advertising. A Grand Prix is awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score).
Agency of the Year
Forsman & Bodenfors Gothenburg, Sweden
Network of the Year
McCann Worldgroup