From the organiser of Cannes Lions, eurobest is the world’s pre-eminent celebration of European creativity. It’s a festival that draws on the continent’s varied cultures and vibrant communities to inspire learning, interaction, debate, and a healthy dose of competition. Welcome to eurobest eurobest is unique. It is the only festival of ideas that moves around Europe, bringing together thousands of participants united in a common goal – to identify, discuss and celebrate the very best in European creativity. Through its prestigious awards programme, its cutting-edge seminars and its exciting and eclectic locations, eurobest delivers inspiration and learning for the creatively curious, and those committed to producing, commissioning or distributing better work. In 2016 eurobest moves to Rome, the birthplace of classical civilisation and wellspring of countless creative and cultural wonders ever since. We are delighted to arrive at this most iconic of places, and can’t wait to bring our delegates into eurobest’s creative melting pot against the backdrop of the eternal city. Why Creativity? As with its sister Festival Cannes Lions, creativity sits right at the heart of eurobest. Why? Because we believe creativity is a driving force for business, for change and for good: creative solutions are more effective, creative companies are more successful and creative communications can impact positively on the world. Why move around? Each year the Festival inhabits a different creative community, and with that comes the opportunity to reimagine, reinvent and experiment. Previous eurobest hosts include Stockholm, Amsterdam, Hamburg, Lisbon, Antwerp and Helsinki.