Golden Hammer is held from 1994, in 1999 the festival became
international. The main events of the festival – seminars will be held
on the 10th of June following by workshops on 11th of June. The jury
of GH includes Europe leading agency executives, who judge the best
works to the Grand Prix, Gold and Silver Hammer award nominations and
also present the special prizes: Creativity Case, Media Folder and
Access key. In the year 2009 the Creativity case was won by agency
“BBDO Moscow” (Russia), Media folder by „Saatchi&Saatchi” (Slovak
Republic) and “Gaumina” (Lithuania) got the Access key. And the
Network of the Year went to Saatchi&Saatchi network.
Golden Hammer categories are: TV, Print, Radio Ads, Outdoor posters,
Interactive media, Best use of media, Art direction, Advertising
campaigns, Direct marketing.
During the festival, world-known professionals will conduct several
seminars and jury team will select the best applied works. The award
ceremony will take place at the end of the day on the 11th of June.
The works will be evaluated by professionals from all over Europe,
formed in three jury teams: Interactive, Media and Creative Jury.