The Loeries Awards 2016
Durban, South Africa
Website: http://www.loeries.com/
Email: info@loeries.com
Phone: +27 11 772 1220
Email: info@loeries.com
Phone: +27 11 772 1220
The Loeries recognise that creativity and innovation are vital business tools for communication within the brand communication industry of Africa Middle East.
The real value of creativity can be found in everything from a fresh perspective, to intelligence, to an unusual insight, to an unexpected dimension and even to impact & memorability. But most importantly, creativity adds that invisible connection between a brand and the consumer’s heart.
![South African National Blood Service (SANBS): Sit down to save lives [image] Outdoor Advert by DDB Johannesburg](https://fcdn.me/a61/8f4/south-african-national-blood-service-sanbs-sit-down-to-save-lives-image-e33f905c0e996c9d6c4cea4457.jpg?h=260 "Sit down to save lives [image]")
![South African National Blood Service (SANBS): Sit down to save lives [alternative] Outdoor Advert by DDB Johannesburg, First Pencil](https://fcdn.me/27c/d8d/south-african-national-blood-service-sanbs-sit-down-to-save-lives-298a275ccab8c62eaa50c3dc55.jpg?h=260 "Sit down to save lives [alternative]")
![Prigat: The Genius [30 sec] Film by BBR Saatchi & Saatchi Israel, Kadishzon](https://fcdn.me/dbd/450/prigat-the-genius-0d78965a3d9bf31d5b70dd6b11.jpg?h=260 "The Genius [30 sec]")
![Cape Talk: #BreakTheMould [image] Direct marketing by Y&R Johannesburg](https://fcdn.me/174/e09/cape-talk-breakthemould-image-bf299c5e51ba15881145c5fea7.jpg?h=260 "#BreakTheMould [image]")