ADVERTISING ARCHIVE. COMMERCIALS DATABASE.

More than million pieces from all over the world.

Super Bowl 2010

United States

The Super Bowl was created as part of the merger agreement between the National Football League (NFL) and its competitive rival, the American Football League (AFL). After its inception in 1920, the NFL fended off several rival leagues before the AFL began play in 1960. The intense competitive war for players and fans led to serious merger talks between the two leagues in 1966.