Media: Ambient
Category: Public interest
Agency: Heye
Brand: Aktion Deutschland hilft
Geo: Europe, Germany
Experience history on the waterfront of the Elbe. The water is gone, but the damages remain.
In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards w...