Amnesty International Ambient Chop pencils by Saatchi & Saatchi New York

Chop pencils
The Ambient Advert titled Chop pencils was done by Saatchi & Saatchi New York advertising agency for Amnesty International in United States. It was released in Dec 2010.
Advertising campaign for Amnesty International

Amnesty International: Chop pencils

Brand
Amnesty International
Media
Ambient
Released
December 2010
Posted
December 2010
Market
United States
Industry
Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Human Rights
Agency
Saatchi & Saatchi New York
Creative Director
Josh Rubin
Creative Director
Jason Musante
Art Director
Michael Arguello
Copywriter
Bassam Tariq

Credits & Description:

To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions. Saatchi & Saatchi, New York placed chopsticks that are actually pencils at Chinese restaurants encouraging people to write to the Chinese government rejecting torture. Copy on package:1. Tuck under thumb and hold tightly
2. Write the Chinese government to help end torture. 3. Donât let human rights violations by the Chinese government give China a bad name. 4. Take further action at amnesty.org/china [tentative URL]
Client: Amnesty International
Agency: Saatchi & Saatchi New York
Date Uploaded: 2010-12-17
Creative Director: Josh Rubin
Creative Director: Jason Musante
Art Director: michael arguello
Copywriter: Bassam Tariq
Country: United States of America