Asiri Group of Hospitals Ambient Soap Bus Ticket by Leo Burnett Colombo

The Ambient Advert titled Soap Bus Ticket was done by Leo Burnett Colombo advertising agency for Asiri Group of Hospitals in Sri Lanka. It was released in Sep 2015.

Asiri Group of Hospitals: Soap Bus Ticket

Awards:

Clio Awards 2015
Public RelationsPublic Service: Corporate ImageBronze
Kinsale Sharks Awards, 2015
AmbientInternational Ambient - Small FormatsSilver Winner
Asia Pacific Advertising Festival (AdFest) 2016
Media LotusBest Use Of Outdoor & TransitSilver

Credits & Description:

Category: Health & safety
Brand: Asiri Group of Hospitals
Agency: Leo Burnett Colombo
Country: Sri Lanka
Sri Lanka’s Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs. Through research, Leo Burnett/Colombo realized that bus stations rarely provided soap for people to use, so even if passengers were washing their hands regularly, the lack of antiseptic soap meant that germs would stil...

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