Clio Awards 2015 | ||
---|---|---|
Public Relations | Public Service: Corporate Image | Bronze |
Kinsale Sharks Awards, 2015 | ||
Ambient | International Ambient - Small Formats | Silver Winner |
Asia Pacific Advertising Festival (AdFest) 2016 | ||
Media Lotus | Best Use Of Outdoor & Transit | Silver |
Category: Health & safety
Brand: Asiri Group of Hospitals
Agency: Leo Burnett Colombo
Country: Sri Lanka
Sri Lanka’s Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs. Through research, Leo Burnett/Colombo realized that bus stations rarely provided soap for people to use, so even if passengers were washing their hands regularly, the lack of antiseptic soap meant that germs would stil...