BETC Ambient, Digital GRAFFITI GENERAL by BETC
The Ambient Advert titled GRAFFITI GENERAL
was done by BETC advertising agency for BETC in France. It was released in Dec 2013.
BETC: GRAFFITI GENERAL
Brand
Released
December 2013
Posted
December 2013
Market
Agency
Digital Creative Director
Art Director
Creative Director
Art Director
Art Director
Copywriter
Creative Director
Credits & Description:
A unique glimpse into the 20,000m2 of the Magasins Generaux in Pantin. An iconicedifice of industrial Paris, the "Magasins Generaux", is an immense derelict building that used to house the general and customs warehouses of Pantin. It was abandoned in 2004 and has since become a playground for graffitiartists from around the world. Averitable temple to graffiti, it is now preparing to undergo a fresh transformation and will from 2016 accommodate the headquarters of international advertising agenc...
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