| Cannes Lions, 2015 | ||
|---|---|---|
| PROMO AND ACTIVATION | PRODUCT & SERVICE: CARS & AUTOMOTIVE SERVICES | BRONZE |
| Ad Stars Awards, 2015 | ||
| Branded Viral Videos | - | Gold |
| Campaign Videos (Case film) | - | Gold |
| Media | Product & Service | Bronze |
| PR | Product & Service | Bronze |
| Media | Use of Media | Silver |
| Media | Use of Media | Bronze |
| PR | Practices & Specialism | Silver |
| Clio Awards 2015 | ||
| Direct | Product/Service: Print/Mail | Bronze |
| Spikes Asia, 2015 | ||
| Promo & Activation | Use of Promo & Activation: Use of Promotional Events & Stunts | Grand Prix |
| Promo & Activation | Product & Service: Cars & Automotive Services | Silver Spike |
Have you ever wondered what would happen if something that sounded too good to be true, actually turned out to be real - especially on April 1?
More than 145,000 copies of the NZ Herald rolled off the press early on the morning of April 1, with what appeared to be a bogus ad printed on the front page, inviting people to bring their old car to an Auckland BMW dealership and swap it for a brand new BMW 1 Series. The first person to do so, would be rewarded with the new car.
For one Ne...