| One Show 2017 | ||
|---|---|---|
| Cross-Platform | Experiential: Guerilla | Merit |
| Print & Outdoor | Ambient Media (indoor & Outdoor): Installations & Immersive - Single | Bronze |
| Branded Entertainment | Experiential: Live Events | Merit |
| Direct Marketing | Ambient / Immersive: Installations | Bronze |
| Print & Outdoor | Innovation In Print & Outdoor: Ambient Media | Merit |
| Andy Awards 2017 | ||
| Events | Retail Foods | Bronze |
| Wave Festival 2017 | ||
| Outdoor | Inovação em Outdoor | Ouro |
Agência/Agency: David
Anunciante/Advertiser: Burger King
Diretor de criação/Creative Director: Anselmo Ramos, Russell Dodson, Antony Kalathara
Produtor da agência/Agency Producer: Veronica Beach, Carlos Torres
Redator/Editor: Juan Javier Peña Plaza
Atendimento/Attendance: Paulo Fogaça, Carmen Rodriguez, Rafael Giorgino, Barbara Karalis
Diretor de Arte/Art Director: Ricardo Casal
Chief Creative Officer: Anselmo Ramos
Founder: Anselmo Ramos
Creative Director: Russell Dodson
Creative Director: Antony Kalathara
Art Director: Ricardo Casal
Copywriter: Juan Javier Peufa Plaza
Designer: Carlos Lange
Strategy Director: Jon Carlaw
Strategy Director: Head of Global Production
Production Company Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Production Company: Crane.Tv
Director: Win Bates
Director of Photography: Peter Fackler
Executive Producer: Constantin Bjerke
Line Producer: Grace Gonzalez
Production Company Producer: Oscar Evans
Production Coordinator: Illene Shaw
Editing Company: Cosmo Street Ny
Editor: Lawrence Young
Assistant Editors: Ray Frech
Assistant Editors: David Belizario
Music Company / Composer: Beacon Street Studios
Music Composer: Andrew Feltenstein
Music Composer: John Nau
Executive Producer: Leslie Dilullo
Managing Director: Paulo Fogauea
Account Director: Carmen Rodriguez
Account Supervisor: Rafael Giorgino
Senior Business Affairs Manager: Barbara Karalis
Sinopse:
On Halloween 2016, Burger King decided to scare its guests by dressing up a restaurant in NY as a McDonald’s, to land the fact that Burger King flame-grills its burgers as opposed to frying them.A giant ghostly sheet costume covered the entire Burger King restaurant, featuring the McDonald’s logo, yellow eyebrows resembling the golden arches and the Burger King logo revealed through the ghost’s eyeholes. The signature Whopper burgers were also in costume: custom-made clamshell boxes resembling thoses of the Big Mac. In a just few hours, the internet and the media took over, spreading the ideas like the fire Burger King uses to flame-grill its burgers, proving that there’s nothing scarier than a fried burger.