| The Loeries Awards 2014 | ||
|---|---|---|
| OUTDOOR & COLLATERAL MEDIA | ALTERNATIVE MEDIA & FIELD MARKETING | Gold |
In South Africa, 40 people die on the roads every day mainly because of irresponsible driving. Safety campaigns are often forgotten in that critical moment when a driver decides to make an unsafe decision. By law, every car has to display a licence disc sticker on the windscreen. The media space on the back of the disc is often used as meaningless branding that often gets overlooked. So Y&R Cape Town decided to turn this small ad media into a message that couldn't be ignored by placing a picture...