Brand: Continental
Media: Ambient
Category: Automotive
Agency: Grupo Rái
Geo: Brazil
Continental: The Sticky Hoardings
To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.
Advertising Agency: Grupo Rái, Sao Paulo, Brazil
Creative Directors: Guilherme Fleury, Marcelo Moura
Art Director: Flávio Santos
Copywriter: Marcos Alves
Pub...