Title: "Desfronterizate"
Country: Mexico
Client: Corona
Agency: Leo Burnett Mexico
Chief Creative Officer: Daniel Perez Pallares
Executive Creative Director: Federico Russi
Creative Director: Aldo Gonzalez
Creative Team: Santiago Gonzalez /Roberto Gabian
Account Director: Hugo Rivapalacio
Account Executive: Daniela Álvarez
Agency Producer: Roberto Collazo/Jesus Almazan
Additional Info: CORONA CERDOS
Date: May 22, 2017
Synopsis:
Corona wants to help inspire Mexicans to break through their barriers, and believe in their ideas to pursue their hopes against all odds. In an effort to support and motivate aspirations, Corona is doing the impossible and making pigs fly. On Monday, May 22nd, Corona and Leo Burnett Mexico released thousands of pig-shaped balloons into the sky over Mexico City. Corona claimed responsibility for the activation after generating seven hours worth of Trending Topics on Twitter stating, “Pigs are finally flying, so anything is possible. Stop making excuses, and break your barriers and kick start your dreams today.”