Decathlon Ambient, Case study Eat Your Run, 2 [video] by Rosapark Paris

The Ambient Advert titled Eat Your Run, 2 [video] was done by Rosapark Paris advertising agency for subbrand: Decathlon Kalenji Shoes (brand: Decathlon) in France. It was released in Apr 2016.

Decathlon: Eat Your Run, 2 [video]

Released
April 2016
Posted
April 2016
Market
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Production Agency

Awards:

Kinsale Shark Advertising Festival 2016
Print/Outdoor/OtherInternational Non Traditional - Ambient - Special BuildBronze
IntegratedInternational Integrated Campaign - Best campaign using 3 or more media formatsBronze
MediaMedia Excellence - Innovative Media Strategy and UseBronze
Cristal Awards 2016
Promo & DirectBest Integrated Campaign led by Direct MarketingSapphire (Silver)
Sports MarketingIntegrated CampaignSapphire (Silver)
Grand Prix Stratégies du Brand Content 2016
Campagnes Integrees-Mention

Credits & Description:

Agency: ROSAPARK
Name of brand being promoted: Decathlon
Title of entry: Eat your run
Name of company entering the work: ROSAPARK
Name of product being promoted: KALENJI
Country of entrant company: France
Agency Network: Havas
Clients name: Olivier Laboussole
Creative Director: Jean-Francois Sacco/Gilles Fichteberg/Mark Forgan/Jamie Standen
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Account Director: Sacha Lacroix
Account Manager: Victor Faubert
Other: Co-Founder: Jean-Patrick Chiquiar
Production: Birth
Producer: Hugo Legrand
Director: Vincent Rodella
Senior strategist: Alexandre Ribichesu
Head of Amplification: Mickael Mougenot
Agency producer: Elodie Poupeau
Designer: Blanche Depondt
Food designer: Kosuké Tada