Detran Pr Ambient, DM The Crash Bucket (spa, eng) [spanish] by OpusMúltipla

The Ambient Advert titled The Crash Bucket (spa, eng) [spanish] was done by OpusMúltipla advertising agency for Detran Pr in Brazil. It was released in Apr 2015.

Detran Pr: The Crash Bucket (spa, eng) [spanish]

Media
Released
April 2015
Posted
April 2015
Market
Executive Creative Director
Creative Director
Art Director
Production Agency

Credits & Description:

Brazil is among the countries with the highest number of traffic deaths. Knowing that alcoholic beverages are responsible for more than half of these tragedies, the Traffic Department of Parana has created a different way to impact drivers who insist on drunk driving: beer buckets completely made of parts of vehicles that suffered a total loss and that were used to serve the drink in the more traditional bars of the capital, Curitiba. Agency: OpusMultipla
Category: Public interest
Br...

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