Brand: FC Rosengård
Brand: E.ON
Media: Ambient
Category: Recreation, Leisure, Sports
Agency: M&C Saatchi
Geo: Sweden
FC Rosengård / E.ON: Green Card
To take a firm stand on unsportmanslike behaviour on the pitch – or anywhere in the stadium – both teams and sponsor E.ON launched a brand new initiative: the Green Card.
The Green Card is awarded to players who contribute the most Positive Energy to the game. It might be great sportmanship. A beautifu...