Friends Of Cancer Patients Ambient Beach Towel by J. Walter Thompson Dubai

Beach Towel
The Ambient Advert titled Beach Towel was done by J. Walter Thompson Dubai advertising agency for Friends Of Cancer Patients in United Arab Emirates. It was released in Dec 2009.

Friends Of Cancer Patients: Beach Towel

Media
Released
December 2009
Posted
December 2009
Art Director
Executive Creative Director
Account Supervisor
Art Director
Art Director

Credits & Description:


Friends of Cancer Patients asked them to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. They came up with an ambient idea to highlight this fact: 300 beach towels, shaped like coffins, were displayed around the beach and distributed among the public. The initial reaction of the beach goers was shock, followed by an instant appreciation of the gesture; many of them even asking for free sunscreen.




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