| PIAF, 2013 | ||
|---|---|---|
| CREATIVE BRANDING, MARKETING & SALES | Creative Use of Traditional Advertising Formats | Silver |
Advertiser: FRISKIS&SVETTIS STOCKHOLM
Agency: VOLT
Category: Travel, Entertainment & Leisure
Advertising campaign: #FRISKISSTHLM
Art Director: Jörgen Berglund (Volt)
Production Manager: Louise Wallgren (Volt)
Copywriter: Petter Nylind (Volt)
Final Art: Åsa Stjärnquist (Volt)
Project Manager: Magnus Tengzelius (Volt)
Strategy
In January all gyms and health clubs advertised that they'd catch everyone who made the classic New Year’s resolu...