Category: Automotive
Brand: Great Wall
Agency: Seenergy
Geo: Tunisia
Additional Info: Ambient
Advertising Agency: Seenergy Consulting, Tunis, Tunisia
Creative Director / Art Director / Copywriter: Haykel Azak
Illustrator: Zeineb Bouhali
Photographer: Nihed Boukraa
Published: February 2017
Description: Launching the Great Wall M4 through a street marketing action . We convinced a customer to deliver the car to his spouse one week earlier than the registration date, and Feb 14 was chosen. We got approval to decorate the car with stickers written in french : Joyeuse Saint-Valetin ma chérie Je t'aime (Happy Valentine darling, I love you). The itinerary was different from the spouse house , it takes normally 20 km (28 minutes). We chose to extend during rush hour, so it took around 2 hours along 60 km.