| New York Festival 2009 | ||
|---|---|---|
| Digital | - | Gold |
| Eurobest 2009 | ||
| Interactive | Fast Moving Consumer Goods | Silver |
| FAB Awards 2009 | ||
| Tv | Website: Savoury foods | FAB |
www.talktotheplant.com
Description / Synopsis
Dubbed "Talk to the Plant," the site lets visitors type in words of encouragement which will be played through voice synthesis to plants that are housed in a Swedish lab. Inspired by the stat that 75% of plant owners talk to their plants, Daddy's goal is to determine if they grow better with human interaction. The site also features a blog and provides info on Heinz's ketchup-growing methods.
Agency Crispin Porter + Bogusky G...