Hungarian Interchurch Aid Ambient, Case study Hurts me too by ACG Budapest

The Ambient Advert titled Hurts me too was done by ACG Budapest advertising agency for Hungarian Interchurch Aid in Hungary. It was released in May 2015.

Hungarian Interchurch Aid: Hurts me too

May 2015
May 2015
Art Director


EACA Care Awards 2016
Non-profit Organisations and Non-governmental Bodies-WINNER

Credits & Description:

Women's Day is about respecting women and giving them flowers. But the flowers often hide a terrible truth. 1 in 5 women in Hungary suffer from domestic violence and to try and change this Hungarian Interchurch Aid wants all women to stand up for the victims and show that their bruises hurt them to. So on Women's Day ACG, Hungary introduced there #HurtsMeToo campaign where they asked women to wear a fake/temporary tattoo imitating real scars and bruises, 5 celebrities volunteered to take part i...

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