IBM Ambient Bitcoin Rain [video] by Ogilvy Sao Paulo
The Ambient Advert titled Bitcoin Rain [video]
was done by Ogilvy Sao Paulo advertising agency for IBM in Brazil. It was released in May 2015.
IBM: Bitcoin Rain [video]
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Executive Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Copywriter
Art Director
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PROMO AND ACTIVATION | PROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF DIGITAL ADVERTISING IN A PROMOTIONAL CAMPAIGN | BRONZE |
| Wave Festival, 2016 | ||
| Cyber | Jogos Online | Ouro |
Credits & Description:
Brand: IBM
Media: Ambient
Category: Electronics & Technology
Agency: Ogilvy
Geo: Brazil
IBM: Bitcoin Rain
IBM Cloud rained money at Campus Party, the biggest geek event in the world. Participants downloaded a weather app and kept an eye on the forecast. At a given time it warned them that a different rain was approaching. A bitcoin rain. People then had to go to the right place in the event, at the right time and raise their cellphones to capture the money.
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
![IBM: The Voice of Art [short version] Ambient Advert by Ogilvy Sao Paulo](https://fcdn.me/23a/858/ibm-the-voice-of-art-short-version-765bd456b99a4db60be5082279.jpg?h=260 "The Voice of Art [short version]")
![IBM: The Voice of Art [radio] Radio ad by Ogilvy Sao Paulo](/static/radio.svg "The Voice of Art [radio]")
