IKEA Ambient, Case study Instead of Cafe [alternative version] by Instinct Moscow
The Ambient Advert titled Instead of Cafe [alternative version]
was done by Instinct Moscow advertising agency for IKEA in Russia. It was released in Mar 2016.
IKEA: Instead of Cafe [alternative version]
Brand
Media
Released
March 2016
Posted
March 2016
Market
Agency
Creative Director
Creative Director
Copywriter
Creative Director
Art Director
Art Director
Art Director
Awards:
| ADCR Awards 2016 | ||
|---|---|---|
| PROMOTIONS & NEW MEDIA | Ambient Media | Silver |
| INTEGRATION & INNOVATION | Total Brand Communication | Silver |
| INTEGRATION & INNOVATION | Product Ideas | Gold |
| Golden Drum 2016 | ||
| Events | Brand/Product/Service promotion events | Silver Drum |
| Red Apple International Advertising Festival 2016 | ||
| Media projects | Best usage of non-standard advertising (New media) | Bronze |
| Innovative advertising | Best innovative solution in advertising and marketing | Bronze |
Credits & Description:
While restaurants were becoming unaffordable IKEA launched a unique service, the 'Instead of Cafe' to prove that home kitchens can easily beat the restaurant experience. Agency: Instinct, Moscow.
Brand: IKEA
Media: Ambient
Category: House, Garden, Pets
Agency: Instinct
Geo: Russia
IKEA: Instead of Cafe
Advertising Agency: Instinct, Moscow, Russia
Creative Directors: Roman Firainer, Yaroslav Orlov, Kolya Fabrika
Art Directors: Anna Kau-Ten-Zhi...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
![IKEA: IKEA Sleep Concert [supporting image] 2 Ambient Advert by Wirz Werbung Zurich](https://fcdn.me/1f4/ded/ikea-ikea-sleep-concert-supporting-image-2-d2c03a539fb10929362fcb08ad.jpg?h=260 "IKEA Sleep Concert [supporting image] 2")
![IKEA: IKEA Sleep Concert [supporting image] 1 Ambient Advert by Wirz Werbung Zurich](https://fcdn.me/e85/033/ikea-ikea-sleep-concert-supporting-image-1-e0586859c7b679f3ef8ab98761.jpg?h=260 "IKEA Sleep Concert [supporting image] 1")
![IKEA: IKEA Sleep Concert [image] Ambient Advert by Wirz Werbung Zurich](https://fcdn.me/341/2d2/ikea-ikea-sleep-concert-image-90470a5a699f85b227ae39ee7c.jpg?h=260 "IKEA Sleep Concert [image]")
