IKEA Ambient, Case study Who said a bathroom should be just a loo? by Grey United Milan
The Ambient Advert titled Who said a bathroom should be just a loo?
was done by Grey United Milan advertising agency for subbrand: IKEA (brand: IKEA) in Italy. It was released in May 2012.
IKEA: Who said a bathroom should be just a loo?
Media
Released
May 2012
Posted
May 2012
Market
Agency
Copywriter
Art Director
Account Supervisor
Credits & Description:
Media: Ambient
Geo: Italy
Category: House, Garden & Pets
Agency: 1861 United
Brand: IKEA
During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A...
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