INAKADATE VILLAGE Ambient, DM, Case study RICE-CODE by Dentsu Inc. Tokyo, Hakuhodo Tokyo

The Ambient Advert titled RICE-CODE was done by Dentsu Inc. Tokyo, Hakuhodo Tokyo advertising agencies for INAKADATE VILLAGE in Japan. It was released in Nov 2013.

INAKADATE VILLAGE: RICE-CODE

Released
November 2013
Posted
November 2013
Market
Executive Creative Director
Copywriter
Executive Creative Director
Art Director
Creative Director
Copywriter
Production Agency

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
OUTDOOR LOTUSAMBIENT: LARGE SCALESILVER
DIRECT LOTUSDIRECT AMBIENT: LARGE SCALEGOLD
DIRECT LOTUSMOBILE MARKETINGBRONZE
PROMO LOTUSBEST USE OF OTHER DIGITAL MEDIABRONZE
PROMO LOTUSAMBIENT PROMOTION: LARGE SCALESILVER
MEDIA LOTUSBEST USE OF AMBIENT: LARGE SCALEGRANDE
LOTUS ROOTSLOTUS ROOTSLOTUS ROOTS
ADC Awards, 2014
AdvertisingAmbient/Environmental - Large ScaleGold
One Show 2014
DesignDesign for the Greater Good / For-Profit InitiatedMerit Pencil
DesignSpatial Design / Outdoor SpacesSilver Pencil
Cannes Lions, 2014
OUTDOOR LIONSAMBIENT: SPECIAL BUILDGOLD
PR LIONSPR: DIGITAL & SOCIAL: USE OF DIGITAL PLATFORMSSILVER
BRANDED CONTENT & ENTERTAINMENT LIONSBranded Entertainmen: Live ExperienceBRONZE
FILM LIONSSectors: Public SectorGOLD
PR LIONSSectors: Public SectorGOLD
MEDIA LIONSUse of Media: Use of Ambient Media: Large ScaleBRONZE
The New York Festival, 2014
OutdoorAmbientThird Prize Award
OutdoorFoodsThird Prize Award
DigitalMobileThird Prize Award
Cresta Awards 2014
Ambient Media-GRAND PRIX WINNERS
Spikes Asia, 2014
DirectUSE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALEGold Spike
OutdoorAMBIENT: SPECIAL BUILDGold Spike
PRDIGITAL & SOCIAL: USE OF DIGITAL IN A PR CAMPAIGNGold Spike
London International Awards 2014
The NEW-Silver Winners
DesignInstallations/Displays - TemporaryBronze Winners
Cristal Awards, 2014
MEDIAMEDIA CRISTAL ACADEMYGRAND CRISTAL
MEDIABEST USE OF AMBIENTCRISTAL
Ad Stars Awards, 2014
Outdoor CraftArt directionGrand Prix
Public Service AdvertisingOthersGold
Branded ContentFoodsGold
InnovationFoodsGold
PromotionFoodsGrand Prix
PRFoodsGrand Prix
DirectFoodsGrand Prix
OutdoorFoodsGrand Prix
MediaFoodsGold
MobileFoodsGold
Diverse insightsJapanGold
Diverse insightsKoreaGold
Place brandCityGold
Intercontinental Advertising Cup, 2014
Best of Products and ServicesBest of FoodCup Winner
Best of Products and ServicesBest of Public & Private ServicesCup Winner
Best of MediaBest of CampaignCup Winner
Best of MediaBest of Direct MarketingCup Winner
Best of AdmakingBest Use of Local CultureCup Winner
Best of AdmakingBest of CraftCup Winner
Clio Awards 2015
Out of HomeProduct/Service: AmbientSilver
Effie Awards Asia Pacific, 2015
The WinnersMedia InnovationGold

Credits & Description:

SUB CATEGORY : AMBIENT: LARGE SCALE
COMPANY ENTERING : HAKUHODO INC., TOKYO
ENTRY TITLE : RICE-CODE
BRAND : INAKADATE VILLAGE
ADVERTISER : INAKADATE VILLAGE OFFICE
ADVERTISING AGENCY : HAKUHODO INC., TOKYO
EXECUTIVE CREATIVE DIRECTOR : KAZUHIRO SUDA/AIRO TAKANOHASHI
CREATIVE DIRECTOR : TAKAHIRO EGUCHI
COPYWRITER : MASAKO SHIMIZU/KEI NAKAMURA
ART DIRECTOR : KEITA KOJIMA
PRODUCTION COMPANY : NIPPON MOVIE CO.,LTD., TOKYO
PRODUCTION M...

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