Intermarche Ambient, DM, Case study Sugar Detox [video] by Marcel Paris
The Ambient Advert titled Sugar Detox [video]
was done by Marcel Paris advertising agency for Intermarche in France. It was released in Mar 2016.
Intermarche: Sugar Detox [video]
Brand
Media
Released
March 2016
Posted
March 2016
Market
Industry
Agency
Chief Creative Officer
Regional Executive Creative Director
Copywriter
Chief Creative Officer
Copywriter
Photographer
Art Director
Art Director
Production Agency
Director
Awards:
| One Show 2017 | ||
|---|---|---|
| Cross-Platform | Brand Transformation | Merit |
| LIA 2016 | ||
| Non-Traditional | Experiential | Silver Winner |
| Non-Traditional | Retail | Silver Winner |
| Design | Point-of-Sale | Bronze Winner |
| Clio Awards 2016 | ||
| Out of Home | Product/Service: Ambient | Bronze |
| Cannes Lions 2016 | ||
| Direct | Sectors: Retail, e-Commerce, Restaurants & Fast Food Chains | Gold Lion |
| Direct | Strategy: Launch / Re-launch | Gold Lion |
| Direct | Use of Direct Marketing: Use of Ambient Media: Small Scale | Silver Lion |
| Promo And Activation | Use of Promo & Activation: Use of Customer in-Store Experience | Silver Lion |
| Lions Health 2016 | ||
| Health And Wellness | Consumer Products: Other Products | Silver Lion |
| D&AD Impact 2016 | ||
| Industry Evolution | - | Graphite Pencil |
| Eurobest Awards 2016 | ||
| Healthcare | Health & Wellness: Consumer Products: Other Products | Gold Eurobest |
| Healthcare | Health & Wellness: Consumer Products: Other Products | Silver Eurobest |
| Promo & Activation | Strategy: Launch / Re-launch | Silver Eurobest |
| Direct | Strategy: Launch / Re-launch | Gold Eurobest |
| Healthcare | Health & Wellness: Education & Services: Education & Awareness (incl. Fundraising And Advocacy) | Silver Eurobest |
| Direct | Use Of Direct: Use Of Ambient Media: Large Scale | Silver Eurobest |
| Promo & Activation | Use Of Promo & Activation: Use Of Customer In-store Experience | Bronze Eurobest |
| D&AD 2017 | ||
| Direct | Direct Product & Service | Graphite Pencil |
| New York Festivals 2017 | ||
| Activation & Engagement | Products & Services: Retail Stores | Third Prize Award |
| Direct & Collateral | Products & Services: Retail Stores | First Prize Award |
| Activation & Engagement | Use Of Activation & Engagement: Launch/re-Launch | Second Prize Award |
| Best Use Of Media | Direct & Collateral: Product Launch | Second Prize Award |
| Outdoor / Out Of Home Marketing | Ambient: Products & Services: Retail Stores | Third Prize Award |
| The ADC Annual Awards 2017 | ||
| Advertising | Promotional Materials / Point of Purchase Display - Single | Bronze Cube |
Credits & Description:
Titile: Sugar Detox
Agency: Marcel
Brand: Intermarché
Country: France
Advertising Agency: Marcel, Paris
Entrant Company: Marcel, Paris
Media Agency: Marcel, Paris
Pr Agency: Marcel, Paris
Production Company: Cinq Etoiles, Paris
Ceos: Charles Georges-Picot (Marcel)
Strategic Planner: Leoda Esteve (Marcel)
Account Manager: Matthieu Morteau (Marcel)
Producer: Suzanne Pereira Dias (Marcel)
Global Executive Creative Directo...
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![Intermarche: Inglorious fruits and vegetables [video] Ambient Advert by Marcel Paris, Prodigious](https://fcdn.me/dcd/0bc/intermarche-inglorious-fruits-and-vegetables-video-c58e9d5dbb89b1deaa4e478111.jpg?h=260 "Inglorious fruits and vegetables [video]")
![Intermarche: Inglorious fruits and vegetables [video] [alternative version] Ambient Advert by Marcel Paris, Prodigious](https://fcdn.me/fec/738/intermarche-inglorious-fruits-and-vegetables-video-b925a65c4aa81e990531bf7e08.jpg?h=260 "Inglorious fruits and vegetables [video] [alternative version]")
