Intermarche Ambient, DM, Case study Sugar Detox [video] by Marcel Paris

The Ambient Advert titled Sugar Detox [video] was done by Marcel Paris advertising agency for Intermarche in France. It was released in Mar 2016.

Intermarche: Sugar Detox [video]

March 2016
March 2016
Chief Creative Officer
Regional Executive Creative Director
Chief Creative Officer
Art Director
Production Agency


One Show 2017
Cross-PlatformBrand TransformationMerit
LIA 2016
Non-TraditionalExperientialSilver Winner
Non-TraditionalRetailSilver Winner
DesignPoint-of-SaleBronze Winner
Clio Awards 2016
Out of HomeProduct/Service: AmbientBronze
Cannes Lions 2016
DirectSectors: Retail, e-Commerce, Restaurants & Fast Food ChainsGold Lion
DirectStrategy: Launch / Re-launchGold Lion
DirectUse of Direct Marketing: Use of Ambient Media: Small ScaleSilver Lion
Promo And ActivationUse of Promo & Activation: Use of Customer in-Store ExperienceSilver Lion
Lions Health 2016
Health And WellnessConsumer Products: Other ProductsSilver Lion
D&AD Impact 2016
Industry Evolution-Graphite Pencil
Eurobest Awards 2016
HealthcareHealth & Wellness: Consumer Products: Other ProductsGold Eurobest
HealthcareHealth & Wellness: Consumer Products: Other ProductsSilver Eurobest
Promo & ActivationStrategy: Launch / Re-launchSilver Eurobest
DirectStrategy: Launch / Re-launchGold Eurobest
HealthcareHealth & Wellness: Education & Services: Education & Awareness (incl. Fundraising And Advocacy)Silver Eurobest
DirectUse Of Direct: Use Of Ambient Media: Large ScaleSilver Eurobest
Promo & ActivationUse Of Promo & Activation: Use Of Customer In-store ExperienceBronze Eurobest
D&AD 2017
DirectDirect Product & ServiceGraphite Pencil
New York Festivals 2017
Activation & EngagementProducts & Services: Retail StoresThird Prize Award
Direct & CollateralProducts & Services: Retail StoresFirst Prize Award
Activation & EngagementUse Of Activation & Engagement: Launch/re-LaunchSecond Prize Award
Best Use Of MediaDirect & Collateral: Product LaunchSecond Prize Award
Outdoor / Out Of Home MarketingAmbient: Products & Services: Retail StoresThird Prize Award
The ADC Annual Awards 2017
AdvertisingPromotional Materials / Point of Purchase Display - SingleBronze Cube

Credits & Description:

Titile: Sugar Detox
Agency: Marcel
Brand: Intermarché
Country: France
Advertising Agency: Marcel, Paris
Entrant Company: Marcel, Paris
Media Agency: Marcel, Paris
Pr Agency: Marcel, Paris
Production Company: Cinq Etoiles, Paris
Ceos: Charles Georges-Picot (Marcel)
Strategic Planner: Leoda Esteve (Marcel)
Account Manager: Matthieu Morteau (Marcel)
Producer: Suzanne Pereira Dias (Marcel)
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