On the back of the extremely successful 'Open Film Series' starring tennis legend Andre Agassi, Jacob's Creek have partnered with world number one tennis player and three-time consecutive Australian Open winner Novak Djokovic.
Unscripted and raw, the films created by Cummins&Partners show a side of Novak the world has perhaps not seen before. We see the real Novak, recounting his never before told life stories from Belgrade in Serbia, celebrating the people, places and passions that have made him the tennis champion he is today. Filmed in July 2014 and titled 'Made By Determination', the documentary style film series takes viewers back to the beginning of Novak's journey, from growing up in war-torn Serbia, to the dedication and commitment of his first coach Jelena Gencic, to his pivotal Grand Slam wins in the Australian Open and Wimbledon.
Category: Drinks, alcoholic
Agency: cummins&partners
Production: Revolver
Country: Australia
Director: Keith 'Keef' Ehrlich
Executive Creative Director: Ben Couzens
Executive Creative Director: Jim Ingram
Chief Media and Innovation Officer: Kirsty Muddle
Group Account Director: Hayden Isaacs
Senior Account Director: Leah Champion
Head of Broadcast Production: Jess Thompson
Cinematographer: Adam McDaid
Post Production: Michael Lutman (The Butchery) and Martin Greer & Eugene Richards (The Refinery)
Sound Production: Dylan Stephens (Risk Sound)
Music Composer: Justin Pounsett (The Audio Embassy)
Stills Photographer: Christopher Tovo
PR Agency: One Green Bean Australia
Digital Agency: IMPERO London
Integrated Communications agency: BD Network