Creative agency Innocean Worldwide Canada and Thinkingbox, an alternative media studio, partnered in an experimental and interactive campaign that engaged Vancouver Whitecaps FC fans to interact with the Kia Rio.
On game days when Whitecaps’ fans tweeted with the hash tag #kiacheerwcf, it would trigger the Kia Rio to “cheer” in a series of lights, sound effects and music tracks that were custom built into the car. The experience was further heightened by animations that occurred simultaneo...