Kia Ambient, Case study Tweet to Cheer by Innocean Toronto

The Ambient Advert titled Tweet to Cheer was done by Innocean Toronto advertising agency for subbrand: Kia Rio (brand: Kia) in Canada. It was released in Dec 2012.

Kia: Tweet to Cheer

Brand
Released
December 2012
Posted
December 2012
Market
Industry
Production Agency
Creative Director

Credits & Description:

Creative agency Innocean Worldwide Canada and Thinkingbox, an alternative media studio, partnered in an experimental and interactive campaign that engaged Vancouver Whitecaps FC fans to interact with the Kia Rio.
On game days when Whitecaps’ fans tweeted with the hash tag #kiacheerwcf, it would trigger the Kia Rio to “cheer” in a series of lights, sound effects and music tracks that were custom built into the car. The experience was further heightened by animations that occurred simultaneo...

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