Kpn Ambient, Design & Branding Windlicht, 4 by Studio Roosegaarde
The Ambient Advert titled Windlicht, 4
was done by Studio Roosegaarde advertising agency for Kpn in Netherlands. It was released in Oct 2016.
Kpn: Windlicht, 4
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Awards:
| D&AD 2017 | ||
|---|---|---|
| Spatial & Experiential Design | Design for Public Spaces | Graphite Pencil |
Credits & Description:
Agency: Studio Roosegaarde
Client: Kpn
Design Agency: Studio Roosegaarde
Description:
WINDLICHT shows the beauty of green energy by connecting windmill blades with lines of light. Special software and tracking technology detect the windmill blades rotating at 280 kilometres per hour. Roosegaarde: "WINDLICHT creates the missing link between the Dutch and the beauty of our new landscape." He was inspired by Kinderdijk. For him these windmills from 1740 are a perfect example of Dutch innovation. Reconnecting with the landscape and creating a positive image around green energy also drives him. Roosegaarde developed the artwork together with his team of designers and engineers.