Category: Recreation, Leisure
Media: Experiential
Brand: Louvre Abu Dhabi
Agency: TBWA\RAAD
Geo: United Arab Emirates
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Published: March 2018
Synopsis:
Museum culture is not part of United Arab Emirates culture. How could we convince local audiences/non-museum-goers that art and museums are far from outdated and boring? We set out to prove Louvre Abu Dhabi isn't a traditional - or predictable...