Lux Ambient Magic Shower Rooms by J. Walter Thompson Singapore

The Ambient Advert titled Magic Shower Rooms was done by J. Walter Thompson Singapore advertising agency for Lux in Singapore. It was released in Sep 2012.

Lux: Magic Shower Rooms

September 2012
September 2012
Regional Executive Creative Director
Associate Creative Director
Executive Creative Director
Art Director

Credits & Description:

In ladies’ shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art.

Advertising Agency: JWT, Singapore

Regional Executive Creative Director: Tay Guan Hin

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