Lux Ambient Liquid Soap Art by J. Walter Thompson Singapore

The Ambient Advert titled Liquid Soap Art was done by J. Walter Thompson Singapore advertising agency for subbrand: Lux Soap Products (brand: Lux) in Singapore. It was released in Sep 2012.

Lux: Liquid Soap Art

Media
Released
September 2012
Posted
September 2012
Market
Executive Creative Director
Art Director
Producer

Credits & Description:

Media: Ambient
Geo: Singapore
Category: Health & Beauty
Agency: JWT
Brand: Lux
Lux soaps are now made with Fine fragrances. The key insight is that fragrances evoke emotions and feelings. Art is the most powerful way to express feelings. Inspired by the mysterious, exotic fragrance of rare orchids in Lux, we collaborated with famous Spanish artist, Gabriel Moreno, who created the world’s first liquid soap painting at the global launch event in front of a live audien...

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