McDonald's Ambient, Digital McDelivery Pin by Leo Burnett Manila

The Ambient Advert titled McDelivery Pin was done by Leo Burnett Manila advertising agency for McDonald's in Philippines. It was released in Nov 2017.

McDonald's: McDelivery Pin

November 2017
November 2017
Chief Creative Officer
Digital Creative Director
Art Director
Digital Creative
Creative Director
Senior Art Director
Digital Creative
Digital Creative
Digital Creative
Production Agency

Credits & Description:

Come All Soul's Day, families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for a bite. Food deliveries face the complication of no exact addresses. So McDonald's created the giant McDelivery Pin which serves as a convenient pick-up point for food deliveries. One simply orders via the McDelivery app. The McDelivery Pin is searc...

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