McDonald's Ambient, Case study McSundae Melt by Razorfish Berlin
The Ambient Advert titled McSundae Melt
was done by Razorfish Berlin advertising agency for subbrand: Mcdonald's (brand: McDonald's) in Germany. It was released in Dec 2011.
McDonald's: McSundae Melt
Brand
Media
Released
December 2011
Posted
December 2011
Market
Industry
Agency
Awards:
| PIAF 2012 | ||
|---|---|---|
| Creative sales & sales support | - | Silver |
| FAB Awards 2012 | ||
| Sales Promotion | Retailers | FAB Award |
Credits & Description:
Title McSundae Melt
Brand McDonald's
Country Germany
Advertiser McDonald's Germany
Advertising Agency Razorfish GmbH
Chief Creative Officer Sven Kuester
Creative Director Fabian Roser
Art Director Ricardo Santos, Tim Hoefer
Copywriter René Lamberti
Other Credits Technical Director: Paul Schmidt Technical Concept: Mathis Moder Development/Programming: Frank Leue, Stan Wiechers Account Director: Norman Rockmann Managing Director: Mathias Sinn
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