McDonald's: Save the Sundae Cone

Credits & Description:

A giant billboard designed by Leo Burnett, Malaysiain the middle of Bukit Bintang, one of Kuala Lumpur's most famous shopping districts, showcased the McDonald's iconic Sundae Cone in all its glory. However, there was one problem - it was melting.The task was simple. People had to use their smartphones to spin the fan on the billboard, bring down the temperature and save the melting Sundae Cone.
Category: Restaurants & fast food
Client: Golden Arches
Agency: Leo Burnett, Malaysia
Country: Malaysia
Executive Creative Director: Eric Cruz
Creative Director: Iska Hashim
Art Director: Benjamin Encarnacion
Production company: Directors Think Tank
Creative Group Head/ Copywriter: Mukund olety
Creative Group Head/ Art Director: Eaide Jasli
Digital creative: Reza Rosli
Digital creative: Loo Giap Ching
Digital Project Manager: Chan Lik Win
Agency Producer: Iskandar Siva
Photographer: Staek Photography
Flash Developer: Delexander Lai
Designer: Buboy Paguio
Senior Digital Art Director: Pavel Flegl