Alternative title: The #phonelifebalance experiment
Geo: United States of America
Brand: Motorola
Agency: Ogilvy & Mather, New York
Associate Creative Director: Artur Lipori
Published: March 2018
Synopsis:
Motorola – the company that invented the cell phone — thinks it’s time for a little phone-life balance.
The average person spends 4 hours a day staring at their phones.
To make people rethink how much time they spend on their smartphones, w...