Brand: Moyai Support Centre for Independent Living
Media: Ambient
Category: Public Interest, NGO
Agency: Ogilvy
Geo: Japan
Moyai Support Centre for Independent Living: Homeless bed collection
The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon one...