MTV Ambient, Case study Serbia got pranked by McCann Erickson Belgrade

Serbia got pranked
The Ambient Advert titled Serbia got pranked was done by McCann Erickson Belgrade advertising agency for MTV in Serbia. It was released in Aug 2011.

MTV: Serbia got pranked

Brand
Released
August 2011
Posted
August 2011
Market
Copywriter

Credits & Description:

A young man was left duct-taped to a pillar in the center of Serbian capital city Belgrade, as if it was result of a last night’s prank. Shocked and confused passers-by did all the media work via social networks within only a couple of hours. All national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event, generating around 100 000 euros media coverage. Following “Pranked” weekend had the highest ratings in history of MTV Serbia. Production euros spen...

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