Nescafe Ambient The Hello Bench by Publicis Italy
The Ambient Advert titled The Hello Bench
was done by Publicis Italy advertising agency for Nescafe in Italy. It was released in Apr 2017.
Nescafe: The Hello Bench
Brand
Media
Released
April 2017
Posted
April 2017
Market
Industry
Agency
Creative Director
Executive Creative Director
Art Director
Creative Director
Digital Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Digital Creative Director
Production Agency
Director
Credits & Description:
Creating new relationships it's harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafe Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new conn...
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