Christmas is a time for love and affection, and what better way to to show it than with a hug? That is why NIVEA and Leo Burnett Madrid carried out an experiment which, thanks to technology, will allow families who spend those days apart to hug each other as if they were together.
Media: Ambient
Category: Health & safety
Client: Nivea
Agency: Leo Burnett Madrid
Country: Italy
Creative Director: Juan Garcia-Escudero