Nivea Ambient, DM, Case study Nivea Doll by FCB Sao Paulo
The Ambient Advert titled Nivea Doll
was done by FCB Sao Paulo advertising agency for subbrand: NIVEA SUN KIDS SENSITIVE (brand: Nivea) in Brazil. It was released in May 2015.
Nivea: Nivea Doll
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Creative Director
Art Director
Art Director
Copywriter
Creative Director
Copywriter
Art Director
Copywriter
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| OUTDOOR | AMBIENT: SMALL SCALE SPECIAL SOLUTIONS | SILVER |
| DIRECT | PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS | BRONZE |
| DIRECT | USE OF DIRECT MARKETING: TARGETED AMBIENT MEDIA: SMALL SCALE | BRONZE |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD & DRINKS) | GOLD |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF PROMOTIONAL EVENTS & STUNTS | BRONZE |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: SMALL SCALE | SILVER |
| Clio Awards 2015 | ||
| Direct | Product/Service: Out of Home | Gold |
| Engagement/Experiential | Product/Service: Ambient | Gold |
| Out of Home | Product/Service: Ambient | Bronze |
| Innovative | Product/Service: Innovative | Silver |
| D&AD Awards, 2016 | ||
| PR | Creative B2c Campaign - Low Budget - Under 60k | Wood Pencil |
| Outdoor Advertising | Ambient | Wood Pencil |
| Direct | Direct Product & Service | Graphite Pencil |
| Direct | Direct Innovation | Graphite Pencil |
| Product Design | Consumer Product Design | Wood Pencil |
| One Show, 2016 | ||
| Cross-Platform | Consumer - Experiential Advertising / Guerilla | Gold Pencil |
| Direct | Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing | Gold Pencil |
| Print & Outdoor | Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) | Bronze Pencil |
| One Show Entertainment | Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment | Merit |
| Print & Outdoor | Consumer - Collateral / Promotional Items - Single or Campaign | Silver Pencil |
| Public Relations | Innovation - Innovation in Public Relations / Innovation in Public Relations | Merit |
| Wave Festival, 2016 | ||
| Blue Wave | - | Blue Wave |
| Design | Design de Produto | Ouro |
| Direct | Inovação em Direct | Prata |
| Outdoor | Inovação em Outdoor | Ouro |
| Promo | Campanha Integrada Liderada por Promo | GrandPrix |
| International ANDY Awards 2016 | ||
| Promotional Items | Personal Products | Gold |
| Promotional Items | Corporate Responsibility | Gold |
| El Sol Festival (Español) 2016 | ||
| Exterior | - | Gran Premio |
| Exterior | Sector Hogar Y Moda. Cosmética Y óptica. Salud. Varios | Sol de Oro |
| Márketing Directo | Piezas De Respuesta Directa En Medios Offline | Sol de Oro |
| Cannes Lions 2016 | ||
| PR | Sectors: Healthcare & Wellbeing | Gold Lion |
Credits & Description:
Advertiser: BDF NIVEA BRASIL
Agency: FCB BRASIL
Geo: Brazil
Creative Director: Adriano Alarcon(FCB Brasil)
Copywriter: André Bittar(FCB Brasil)
Creative Director: Carlos Schleder(FCB Brasil)
Brand RTVC Director: Charles Nobili(FCB Brasil)
Copywriter: Marcelo Jun Sato(FCB Brasil)
Creative Technologist: Marcio Bueno(FCB Brasil)
VP Creative Director: Max Geraldo(FCB Brasil)
RTVC Producer: Ricardo Magozo(FCB Brasil)
Art Director: Ric...
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![NIVEA SUN KIDS SENSITIVE: Nivea Doll [video] Ambient Advert by FCB Sao Paulo](https://fcdn.me/435/5d4/nivea-sun-kids-sensitive-nivea-doll-video-c1bcef554db017110e5963a6c2.jpg?h=260 "Nivea Doll [video]")
