No Somos Delito (We Are Not Crime) Ambient, Case study Holograms for Freedom by DDB Madrid
The Ambient Advert titled Holograms for Freedom
was done by DDB Madrid advertising agency for No Somos Delito (We Are Not Crime) in Spain. It was released in Apr 2015.
No Somos Delito (We Are Not Crime): Holograms for Freedom
Media
Released
April 2015
Posted
April 2015
Market
Agency
Executive Creative Director
Photographer
Account Supervisor
Editor
Executive Creative Director
Director
Copywriter
Production Agency
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| DIRECT | PRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES | GOLD |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES | SILVER |
| PR | PRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYING | BRONZE |
| PR | PRACTICES & SPECIALISMS: EVENTS & EXPERIENTIAL (INCL. STUNTS) | SILVER |
| DESIGN | BRAND ENVIRONMENTS: LIVE EVENTS | GOLD |
| OUTDOOR | INTEGRATED: INTEGRATED CAMPAIGNS LED BY OUTDOOR | SILVER |
| OUTDOOR | AMBIENT: LIVE ADVERTISING AND EVENTS | GOLD |
| MEDIA | USE OF MEDIA: USE OF AMBIENT MEDIA: LARGE SCALE | GOLD |
| MEDIA | USE OF MEDIA: USE OF EVENTS & STUNTS | BRONZE |
| CYBER | BRANDED TECH: SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT) | SILVER |
| CYBER | ONLINE VIDEO: SOCIAL VIDEO | BRONZE |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF NEW TECHNOLOGY IN A DIRECT MARKETING CAMPAIGN | GOLD |
| DIRECT | USE OF DIRECT MARKETING: TARGETED AMBIENT MEDIA: LARGE SCALE | SILVER |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: LARGE SCALE | GOLD |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF PROMOTIONAL EVENTS & STUNTS | SILVER |
| El Sol Festival (Espanol), 2015 | ||
| Exterior | Publicidad digital exterior | Sol De Plata |
| LIA (London International Awards), 2015 | ||
| Digital | Innovative Use of Digital | Silver Winner |
| Digital | Public Service/Social Welfare | Silver Winner |
| Design | Digital Installations | Silver Winner |
| Design | Experiential Marketing | Gold Winner |
| Non-Traditional | Live Events - Beyond Advertising | Bronze Winner |
| Epica Awards 2015 | ||
| Media Usage | Media Innovation - Alternative Media | Gold |
| Eurobest Awards, 2015 | ||
| Design | Brand Environments & Experience Design: Installation (Sculptural/ Spatial) & Environment | Silver Eurobest |
| Design | Brand Environments & Experience Design: Live Events | Gold Eurobest |
| Direct | Use of Direct Marketing: Targeted Ambient Media: Large Scale | Silver Eurobest |
| Direct | Product & Service: Charities, Public Health, Safety & Awareness Messages | Bronze Eurobest |
| Media | Product & Service: Charities, Public Health, Safety & Awareness Messages | Silver Eurobest |
| Promo & Activation | Product & Service: Charities, Public Health, Safety & Awareness Messages | Gold Eurobest |
| Direct | Direct Marketing: Digital & Social: Use of New Technology in a Direct Marketing Campaign | Bronze Eurobest |
| Interactive | Craft: Innovative Use of Technology | Gold Eurobest |
| Interactive | Online Video: Social Video | Bronze Eurobest |
| Interactive | Branded Tech: Branded Tech off-line (incl. Digital Installation/Exhibit) | Bronze Eurobest |
| Media | Use Of Media: Use of Ambient Media: Large Scale | Silver Eurobest |
| Outdoor | Outdoor: Ambient: Live Advertising & Events | Silver Eurobest |
| Outdoor | Outdoor: Integrated Campaign: Integrated Campaigns led by Outdoor | Gold Eurobest |
| PR | Pr: Practices & Specialisms: Events & Experiential (incl. stunts) | Bronze Eurobest |
| PR | Pr: Product & Service: Charities, Public Health, Safety & Awareness Messages | Silver Eurobest |
| Promo & Activation | Use of Promo & Activation: Use of Promotional Events & Stunts | Gold Eurobest |
| D&AD Awards, 2016 | ||
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Not for Profit | Graphite Pencil |
| PR | Use of Events | Wood Pencil |
| Media | Use of Events | Graphite Pencil |
| PR | Best Public Affairs Campaign | Yellow Pencil |
| Outdoor Advertising | Ambient | Graphite Pencil |
| Media | Use of Outdoor | Wood Pencil |
| One Show, 2016 | ||
| Public Relations | Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying | Merit |
| Clio Awards 2016 | ||
| Out of Home | Product/Service: Ambient | Silver |
| Engagement/Experiential | Product/Service: Events | Gold |
| Public Relations | Product/Service: Public Affairs | Bronze |
| Public Relations | Product/Service: Special Event | Bronze |
| Social Media | Product/Service: Social Media | Bronze |
| Innovation | Public Service: Medium Innovation | Gold |
Credits & Description:
Original Title: Hologramas por la Libertad
Client: No Somos Delito (We Are Not Crime)
Product: Ngo
Entrant: Ddb Spain Madrid, Spain
Title: Holograms For Freedom
Product/Service: Ngo
Entrant Company: Ddb Spain Madrid, Spain
Advertising Agency: Ddb Spain Madrid, Spain
Production Company: Garlic Tv Madrid, Spain
Production Company 2: La Livingston Madrid, Spain
Production Company 3: 20 Hungaros Barcelona, Spain
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