No Somos Delito (We Are Not Crime) Ambient, Case study Holograms for Freedom [spanish] by DDB Madrid

Holograms for Freedom [spanish]
The Ambient Advert titled Holograms for Freedom [spanish] was done by DDB Madrid advertising agency for No Somos Delito (We Are Not Crime) in Spain. It was released in Apr 2015.

No Somos Delito (We Are Not Crime): Holograms for Freedom [spanish]

Released
April 2015
Posted
April 2015
Market
Executive Creative Director
Photographer
Account Supervisor
Executive Creative Director
Production Agency

Awards:

Cannes Lions, 2015
DIRECTPRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGESGOLD
PROMO AND ACTIVATIONPRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGESSILVER
PRPRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYINGBRONZE
PRPRACTICES & SPECIALISMS: EVENTS & EXPERIENTIAL (INCL. STUNTS)SILVER
DESIGNBRAND ENVIRONMENTS: LIVE EVENTSGOLD
OUTDOORINTEGRATED: INTEGRATED CAMPAIGNS LED BY OUTDOORSILVER
OUTDOORAMBIENT: LIVE ADVERTISING AND EVENTSGOLD
MEDIAUSE OF MEDIA: USE OF AMBIENT MEDIA: LARGE SCALEGOLD
MEDIAUSE OF MEDIA: USE OF EVENTS & STUNTSBRONZE
CYBERBRANDED TECH: SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT)SILVER
CYBERONLINE VIDEO: SOCIAL VIDEOBRONZE
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF NEW TECHNOLOGY IN A DIRECT MARKETING CAMPAIGNGOLD
DIRECTUSE OF DIRECT MARKETING: TARGETED AMBIENT MEDIA: LARGE SCALESILVER
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: LARGE SCALEGOLD
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF PROMOTIONAL EVENTS & STUNTSSILVER
El Sol Festival (Espanol), 2015
ExteriorPublicidad digital exteriorSol De Plata
LIA (London International Awards), 2015
DigitalInnovative Use of DigitalSilver Winner
DigitalPublic Service/Social WelfareSilver Winner
DesignDigital InstallationsSilver Winner
DesignExperiential MarketingGold Winner
Non-TraditionalLive Events - Beyond AdvertisingBronze Winner
Epica Awards 2015
Media UsageMedia Innovation - Alternative MediaGold
Eurobest Awards, 2015
DesignBrand Environments & Experience Design: Installation (Sculptural/ Spatial) & EnvironmentSilver Eurobest
DesignBrand Environments & Experience Design: Live EventsGold Eurobest
DirectUse of Direct Marketing: Targeted Ambient Media: Large ScaleSilver Eurobest
DirectProduct & Service: Charities, Public Health, Safety & Awareness MessagesBronze Eurobest
MediaProduct & Service: Charities, Public Health, Safety & Awareness MessagesSilver Eurobest
Promo & ActivationProduct & Service: Charities, Public Health, Safety & Awareness MessagesGold Eurobest
DirectDirect Marketing: Digital & Social: Use of New Technology in a Direct Marketing CampaignBronze Eurobest
InteractiveCraft: Innovative Use of TechnologyGold Eurobest
InteractiveOnline Video: Social VideoBronze Eurobest
InteractiveBranded Tech: Branded Tech off-line (incl. Digital Installation/Exhibit)Bronze Eurobest
MediaUse Of Media: Use of Ambient Media: Large ScaleSilver Eurobest
OutdoorOutdoor: Ambient: Live Advertising & EventsSilver Eurobest
OutdoorOutdoor: Integrated Campaign: Integrated Campaigns led by OutdoorGold Eurobest
PRPr: Practices & Specialisms: Events & Experiential (incl. stunts)Bronze Eurobest
PRPr: Product & Service: Charities, Public Health, Safety & Awareness MessagesSilver Eurobest
Promo & ActivationUse of Promo & Activation: Use of Promotional Events & Stunts Gold Eurobest
D&AD Awards, 2016
Creativity for Good (White Pencil)Advertising & Marketing Communications - Not for ProfitGraphite Pencil
PRUse of EventsWood Pencil
MediaUse of EventsGraphite Pencil
PRBest Public Affairs CampaignYellow Pencil
Outdoor AdvertisingAmbientGraphite Pencil
MediaUse of OutdoorWood Pencil
One Show, 2016
Public RelationsNon-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / LobbyingMerit
Clio Awards 2016
Out of HomeProduct/Service: AmbientSilver
Engagement/ExperientialProduct/Service: EventsGold
Public RelationsProduct/Service: Public AffairsBronze
Public RelationsProduct/Service: Special EventBronze
Social MediaProduct/Service: Social MediaBronze
InnovationPublic Service: Medium InnovationGold

Credits & Description:

Original Title: Hologramas por la Libertad
Client: No Somos Delito (We Are Not Crime)
Product: Ngo
Entrant: Ddb Spain Madrid, Spain
Title: Holograms For Freedom
Product/Service: Ngo
Entrant Company: Ddb Spain Madrid, Spain
Advertising Agency: Ddb Spain Madrid, Spain
Production Company: Garlic Tv Madrid, Spain
Production Company 2: La Livingston Madrid, Spain
Production Company 3: 20 Hungaros Barcelona, Spain
Chief Creative Officer...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company